You can learn more from our asked questions
Book Fair Association is one of the most recognized and trusted names in book marketing and promotion. For years, we have been helping authors and publishers showcase their work at leading national and international book fairs and expos, providing valuable exposure to global book-buying audiences.
We are not a distributor or retailer of books—our focus is on visibility and discoverability. By partnering with Book Fair Association, authors and publishers gain direct access to librarians, educators, distributors, booksellers, and countless publishing professionals who attend major book shows worldwide.
Book Fair Association is featured at many of the world’s most prominent and widely attended book fairs, expos, and library conferences. From national events across the United States to major international stages, we ensure that authors and publishers gain visibility in front of influential audiences.
Our showcases span leading venues such as London, Frankfurt, Italy, the United Arab Emirates, China, and other key global markets. We also participate in U.S.-based library and consumer book fairs that attract high-volume book buyers and decision-makers.
Book Fair Association showcases books across nearly every subject, genre, and classification — from children’s literature and young adult fiction to academic and professional works. Whether published by major houses, small presses, independent publishers, or self-published authors, your titles have a place with us.
Most of the book shows attended by Book Fair Association are professional industry events. This means the audience typically includes librarians, booksellers, distributors, educators, literary agents, and even film production companies. These shows are not about direct sales but about creating visibility and discoverability. Attendees collect information on books and media they may later purchase in bulk through major distributors like Ingram or Baker & Taylor, who then order directly from publishers.
At each show, we photograph the books on display. If you’d like a photo of your book at the event, simply request it by emailing us at info@bookfairassociation.com
. While we cannot provide feedback on how an individual title was received, we do provide reports on overall show attendance and activity at the Book Fair Association booth.
When you allow Book Fair Association to display your book, you benefit from decades of experience, credibility, and reputation in showcasing titles at major book fairs worldwide. Instead of taking on the enormous costs of freight, labor, travel, and booth expenses—which can add up to thousands of dollars per show—we make it simple and affordable with one manageable fee. This way, you get the visibility and exposure without the overwhelming expense or logistics.
At Book Fair Association, exhibits are typically arranged alphabetically by publisher or author name, making it easy for attendees to browse and discover titles efficiently. This structured approach ensures every book receives equal visibility within our displays.
Book Fair Association produces both a printed and online exhibit catalog for every show we attend. Each catalog includes complete publisher details and contact information. In addition, we maintain a comprehensive online database on our website with publisher information for every title we showcase throughout the year, making it easy for interested attendees to reach out directly.
No, books are not sold directly at these shows. Book Fair Association provides a platform to promote your book for visibility and discoverability. All title and company information you provide during registration will be included in our printed exhibit catalog, which is distributed free of charge at the show. In addition, your details will also be featured in our online catalog, searchable by author, title, and subject. The online catalog remains live for a period of two years, ensuring extended exposure beyond the event.
Book Fair Association events are professional business-to-business shows. Attendees include librarians, booksellers, distributors, educators, publishers, agents, and others within the publishing industry. Since these are not direct-to-consumer events, no on-site sales are conducted. Instead, professionals gather information on titles they are interested in. Once they return to their organizations, they consolidate orders and place them through major distributors such as Ingram, Baker & Taylor, and others. The timing of these orders can vary—ranging from as soon as a week to as long as a year—depending on their budget cycles.
Yes, you can — and at no extra charge. Simply upload the PDF during registration and indicate how much of the book you would like to make available. We encourage all authors and publishers to take advantage of this feature, as it provides attendees with a preview of your work and increases discoverability.
In addition to displaying your book at major fairs — which includes placement in the official show catalog — your title and company details will also be featured in the BFA online catalog for a period of two years. This searchable catalog (by title, author, subject, and publisher) is accessed free of charge by librarians, educators, and trade professionals worldwide.
For added exposure, you may also reserve a full-page ad in one of BFA’s catalogs at an affordable rate. Simply email your ad (8.5” x 11”, saved as a PDF) to our team. A full-page ad is a powerful way to highlight your book, showcase additional works in a series, or feature reviews and awards.
